Fighting for the consumer’s wallet share is a ongoing battle when innovation and creativity rule the day. In today’s competitive world, not having the right package design can cost a retail manufacturer millions of dollars a year in lost sales.

When Clorox was looking for ways to increase sales on their line of retail wipes in a canister, Harder answered the call. Clorox multi pack used a corrugated bottom tray with an overwrap in clear shrink film that held the pack together. Harder’s packaging specialists were able to introduce a new approach of printed shrink film that created a larger advertising billboard for the Clorox marketing message while eliminating the corrugated bottom tray.

  • Less packaging materials used
  • Reduced assembly line headcount by 8 full time employees
  • $500,000 in annual total package cost savings
  • Clorox wins Walmart packaging sustainability award